Customer Relationship Management (CRM) system is a digital platform that enables businesses to manage relationships with their prospects, leads, and customers. It is a combination of tools that helps companies acquire new customers and nurture existing ones.
A CRM system’s primary goal is to ensure that every interaction of an enterprise with its customer is carried out as smoothly and efficiently as possible.

By nurturing customer relationships using CRM systems, businesses can improve lead generation, conversion, customer retention, and overall business profits. Apart from enabling companies to have smooth interactions with customers, CRM can also be customised to perform complicated business processes that can otherwise be quite challenging. This is where the need for CRM software development services arises.

Customer relationship management (CRM) systems are used to compile, manage and analyse information on all interactions with customers across multiple channels to personalise the customer experience, improve business relationships with customers, and drive up the efficiency of business operations


Custom CRM Development CRM Implementation CRM Mobile Apps CRM Consulting
AN International believes in the Happy client happy life philosophy, and we offer custom crm development services that secure your customers’ loyalty to your company. We create CRM technology tools that provide direct access to customer information, which is essential for evaluating marketing strategies and customer service processes. Proper preparation and a step-by-step development process and maintenance services are the most critical aspects of implementing CRM. AN international's custom CRM software developers have the skills to provide high-end, precision CRM implementation services. Address your business objectives, improve performance, and enhance customer engagement with our custom CRM implementation services. With mobile CRM applications, it is easier to connect systems to various users. Users prefer mobile access because it improves the accuracy of their custom relationship management data. Judging from users' fondness for mobile CRM, it's likely that the prevalence of these apps will expand steadily. We build custom CRM mobile apps that connect you with customers who are on the go. We at AN International are experts at providing brilliant CRM consulting services. You will get ethical, robust, contemporary CRM growth with us. Consult our CRM Software development experts if you have any questions or an idea to help you with consulting and planning custom CRM software integration for your company.


  • Our Customer Relationship management (CRM) developers work approach

  • Builds customised back-office solutions that meet BCC Software's success criteria and business objectives.

  • Designs, configures, updates, tests and maintains back-office applications.

  • Conducts acceptance testing against business requirements.

  • Performs functional testing, integration testing, performance and regression testing as needed.

  • Diagnoses, reports, tracks and assists in resolving quality issues.

  • Participates in code reviews to ensure consistent coding practises

  • Manages security requirements through Software Development Life Cycle.

  • Assists with integrating Microsoft CRM applications with other enterprise applications, as required.

  • Provides technical guidance in data analysis, data gathering and system design.

  • Participates in business process modelling sessions.

  • Review requirements, specifications, test, support and training plans to ensure they are in line with business objectives, specifically in accordance to the overall back-office architecture.

  • Assists with technical training, coaching and support of end users of the back office system.

  • Works with Business Continuity and Security Teams to ensure we have an appropriate strategy for maintaining business functions in the event of a disaster and we meet BCC’s security standards.

Numerous Benefits of CRM for your Start-Ups/ Business

  1. CRMs allow your entire sales org to keep all prospect information — over any duration of time — in a central database. This allows for quick cross-team access and efficiently manages all data via a shared location. CRMs help reps avoid spending time digging through files and records to find the information they need about prospects to follow up and close deals.
  2. With a CRM,  your team members will never have to spend additional time logging into emails, calls, meetings, and interactions — all of this information will be automatically collected and aggregated within the system for all of the other members to access at any point of time. Additionally, a CRM allows representatives to update all deals by the stage they're in — then, the system will automatically handle the rest, keeping this process as efficient as possible for everyone involved.
  3. CRMs allow your team to collect and organise data about prospects and deals using reporting features such as sales dashboards and reports. These allow reps to automate better and manage their pipelines, agreements, and contacts. They can also evaluate their performance and keep track of their goals and necessary work to reach their quotas. Sales managers can use these sales reports to see how their team tracks quota attainment and review the number of closed deals. Vice Presidents and other organisation leaders can also monitor the amount of revenue generated. 
  4. The key to any successful sales organisation is planning strategically and making informed decisions. With the CRM reports, you can pull in critical metrics like monthly recurring revenue (MRR) and year-over-year (YOY) growth, making it easier for sales leaders to identify trends and develop performance-related forecasts. Plus, CRMs allow reps and sales managers to see which activities and sources are the best lead generators. This data helps team leaders create sales projections for upcoming months and adjust pipeline estimates as necessary.
  5. Ensure effective team communication is facilitated throughout your sales org and among reps with the help of the CRM. This communication is critical to maintain a specific brand image among all agents interacting with prospects and ensure reps are learning from each other and working together to reach quota. With a CRM, your team can do this by tagging reps and managers members on specific deals they want to bring them onto. Sales leaders and representatives can also use the system to reassign specific leads by clicking a button. Lastly, reps don't need to leave the system to write and send emails to team members to have these discussions — instead, all communication can be facilitated easily from within the CRM.

Using a CRM system will boost productivity among the team members, keep all information regarding prospects in a prominent location for easy access to anyone, help your team close more deals, and foster essential business relationships.
Begin thinking about how you can improve the perception of CRM software among your representatives and implement a system with An International to help you boost conversions and positively impact the outcome of your company. 

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